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Mint Explainer: What’s at stake for consumer companies this festive season?

Katherine Langford
Editor-in-Chief · Sunday, October 18, 2026 at 10:03 AM · 1 min read
Mint Explainer: What’s at stake for consumer companies this festive season? — Mint India, Bangalore Sports news
Image: Mint India

A split calendar across Q2 and Q3, coupled with rising input costs and inflation, is forcing consumer firms to absorb expenses and bet on premium demand during their biggest annual sales window.

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