India’s favourite mithai on Diwali wasn’t Son Papdi

Agencies Festive hamper orders on Zepto grew threefold compared to last Diwali, while laddu was the most frequently ordered 'mithai', according to festive trends shared by the quick-commerce platform . Soan papdi led in total quantity sold. Gifting showed the sharpest growth. Festive hamper orders rose threefold compared with last Diwali, which Zepto said reflects a growing preference for curated gifts. ALSO READ | Delhi AQI at 3,000 or 300? Why different apps are showing different pollution levels The quick-commerce platform recorded 4.68 lakh diya orders during this year's Diwali period. Live Events Zepto said its partnerships with local artisans help bring traditional, locally-crafted products to a wider market, giving makers greater visibility and access to users across the country. Beauty took the spotlight, with product orders in this category on Zepto witnessing their highest demand on Diwali, reflecting the festive focus on getting ready and looking one's best. Among sweets, laddu was the most frequently ordered 'mithai', while 'soan papdi' led in total quantity sold. Festive fashion purchases doubled, with ethnic wear and traditional accessories leading demand. Orders for flowers and garlands grew 2.5 times from last year, as customers opted for fresh decor. Add as a Reliable and Trusted News Source Add Now! (You can now subscribe to our Economic Times WhatsApp channel ) Read More News on Diwali hampers Zepto festive trends laddu orders festive gifting Diwali decorations soan papdi (Catch all the Business News , Breaking News and Latest News Updates on The Economic Times .) Subscribe to The Economic Times Prime and read the ET ePaper online. ... more less (You can now subscribe to our Economic Times WhatsApp channel ) Read More News on Diwali hampers Zepto festive trends laddu orders festive gifting Diwali decorations soan papdi (Catch all the Business News , Breaking News and Latest News Updates on The Economic Times .) Subscribe to The Economic Times Prime and read the ET ePaper online. ... more less